With the old belly to belly sales system of doctors getting fat commission checks now out the window the avenue that is now open is better and more consistent to predicting future revenues. At the same time it's Greek to device manufacturers many of which will run to some large agency to generate leads and pay triple what you pay for Direct Response Television rates. You see these ads all the time for drugs where they hope the TV viewer will run to the doctor and say, "I have a problem getting an erection and saw a pill on TV can you prescribe it to me?" Often drug companies drive sales this way but spend three times more money or more when they could do so more effectively. Networks don't want you to know this EVER but the fact is they will sell TV ads to you through a good DRTV agency for a third of what others pay and less. If you can produce an infomercial that is compelling for a medical device you can generate sales or sales leads for a fraction of the cost to sell every pill sold on TV. Man there's a pill for everything isn't there?
By generating a consistent cash flow machine where you can predict revenues week by week means you can crank up sales systematically and know that the system works daily with on going hourly analysis of sales results. I don't know how to do it any other way. Sadly the old belly to belly sales model might still be pursued but why when you can get red hot TV leads direct from consumers who say yes over the phone as long as the medical device is partially or fully paid for by a form of insurance why bother? Good question we'll be addressing how to set up the system and how you can rock your sales through the roof...stay tuned.
written by
Brad Richdale copyright 2011 all rights reserved
