Showing posts with label Whatever Happened To Brad Richdale. Show all posts
Showing posts with label Whatever Happened To Brad Richdale. Show all posts

Saturday, August 20, 2011

GETTING YOUR PROPERTY TAXES REDUCED IN MINUTES BY BRAD RICHDALE


Chapter VII

The Importance of Your Property Records

In the last chapter I mentioned that a file exists on every property in a municipality. That property card is the foundation of your value and taxation – all the reasons for your property value are on the card or it can lead you to them.

On your property tax card or page, you will find the acreage or size of lot that you supposedly own. I mentioned this last chapter but can’t stress it enough. Go to the assessor’s office, all while being kind, curious, considerate and gracious and ask for an assessor to speak to you about your property. Have them explain the card and how they got to the value, especially when it’s a new valuation. At this time, you may discover that you are being assessed for more property than you own. It’s my experience that you have a one in five chance of finding a mistake on how much property you own. These mistakes cause multiple-year refunds.

In a government office, you will get more with honey than vinegar and once you understand your property card, you are very dangerous. Sometimes if you are female, you get the right assessor and he’s willing to let you in on some of the mistakes he sees that get made often. Shut up and listen to Romeo. If you are a guy and have a female assessor, ride the same wave, nice flirting works.

If there has been a re-valuation, the manual will explain a sample property card and what each figure or designation means, making it easy to figure it out on your own. However if you can find an assessor who likes to talk, they will eventually hang themselves with some simple fact or mistake that has catastrophic effects on property values that may be in your favor.

But if you can act oblivious and somewhat needy, get someone in the assessor’s office to explain how the system works to you in plain language. At the age of 52, I have perfected this and it is the basis of most of my successes. Then again acting stupid is easy for me and comes naturally.

How They Come Up With Property Values

So let me give you a frequent scenario and why challenging property tax values may be the most fun business of 2010 and beyond in the United States.

Here we go market value…Zippidy, Zippidy do-da-day, “What’s your house worth?” What’s funny is what your house worth today? Will it be worth the same in ten weeks or three weeks?

You see, there are three accepted courses to the valuation of real estate, market, income and cost, but market value is the usual winner and how I got my ass kicked in a big case (more on that later).

We are not talking rocket science here. Most states will acknowledge that they consider income and cost (which is mostly BS) and they most commonly rely on market value. We have seen a global currency collapse so here’s my question again, “What’s market value?”

I think the real estate market isn’t even close to the bottom. 

No one has factored in what civil unrest will do to property values in large cities. No one has factored in what is next for the dollar as it loses reserve currency status and how different your life will be. 

Worst of all, no one has factored in war, which has become more and more of a reality with each passing day. At the very moment I’m writing this, there is no war in Iran but there will be, and China and Russia will jump in and voilà, World War III.

By the way, I don’t think that 12/21/12 is the last day of the world’s existence, but the Biblical prophecies are coming true. Whether you are a Jew, Christian, Atheist, Agnostic or whatever…the Bible, Old and New Testament, are occurring on cue, event by event.

No one has factored in what the next big earthquake will do to California’s real estate. Get out of Los Angeles and the Valley when this quake occurs because you will know that God’s judgment has been levied for our sins. I’m praying for my friends that live in that area that God will protect them no matter what.

I’ve brought all these elements up to make sure you realize more than anything that there will be very few stable, consistent real estate markets. I also believe that market volatility is beginning and not even close to stabilizing. All of this instability due to wild market conditions leads right into your hands in

                                                              written by Bradford Richdale 
              
                                                         copyright Brad Richdale TM 2010 all rights reserved

Wednesday, July 27, 2011

How To Write A 60 Second Medical Device TV Commercial BY BRAD RICHDALE

Copy writing for 60 seconds is extremely difficult because you have so little time to take a viewer by the hand and lead them to picking up the phone and calling. You would be wise to watch the ads for the Scooter Store they do a great job on a medical device of getting an interested party to call for more information; I suggest you find their spot and transcribe it and then make a story board out of their 60 second ad and you will be stunned how well it's constructed. I did a similar story on this subject at Brad Richdale book last month.

You really only have 48 seconds to sell in a 60 second medical device TV ad. You need 12 seconds for the proverbial tag screen with no motion in the screen and a big 800 number to call. I like repeating the number three times and telling people to call now.  The formula of attention, interest, desire and action (AIDA) is very powerful for your sequence at the same time I love Problem/Resolution.  Got stains? Here's your solution! For example. Here's your problem, here's your solution all in less than 4 seconds. Copy writing will be a subject I adhere to as it is incredibly relevant in all aspects of selling a medical device.

                       written by Brad Richdale copyright 2011 all rights reserved
                     
                       Story also reviewed at http://www.prnewswire.com/news-releases/direct-marketing-expert-brad-richdale-preps-plan-to-return-stokely-usa-to-profitability-74749682.html