How To Write A 60 Second Medical Device TV Commercial BY BRAD RICHDALE

Copy writing for 60 seconds is extremely difficult because you have so little time to take a viewer by the hand and lead them to picking up the phone and calling. You would be wise to watch the ads for the Scooter Store they do a great job on a medical device of getting an interested party to call for more information; I suggest you find their spot and transcribe it and then make a story board out of their 60 second ad and you will be stunned how well it's constructed. I did a similar story on this subject at Brad Richdale book last month.

You really only have 48 seconds to sell in a 60 second medical device TV ad. You need 12 seconds for the proverbial tag screen with no motion in the screen and a big 800 number to call. I like repeating the number three times and telling people to call now.  The formula of attention, interest, desire and action (AIDA) is very powerful for your sequence at the same time I love Problem/Resolution.  Got stains? Here's your solution! For example. Here's your problem, here's your solution all in less than 4 seconds. Copy writing will be a subject I adhere to as it is incredibly relevant in all aspects of selling a medical device.

                       written by Brad Richdale copyright 2011 all rights reserved
                     
                       Story also reviewed at http://www.prnewswire.com/news-releases/direct-marketing-expert-brad-richdale-preps-plan-to-return-stokely-usa-to-profitability-74749682.html