Using Personalities Like Michael Phelps, Ryan Lochte, Nic Cage By Brad Richdale

Personalities that are recognizable like Michael Phelps, Ryan Lochte (now has surpassed Phelps as the Best Swimmer in the World) and Nic Cage can change the response to any medical device lead generation. When you use a personality you immediately accomplish the first portion of the Attention, Interest, Desire, and Action format (AIDA for short) for direct response lead generation.

I mention Nic Cage one because I love some of the performances Nic has given and too; William Shatner has made a fortune doing Priceline ads.

Nic could take huge device companies and rocket lead generation for direct sales calls globally as he is a global movie star.

Ryan Lochte and Michael Phelps could change medical devices or sales of vanity products built by medical device manufacturers targeting the 25-45 demo, especially with London 2012 coming up.

When you use personalities that have tons of TV or film exposure you grab the audience by the throat.  The downside is you can make the personality so big that if you don't lock in a "test shoot" price and a "roll out" price you can get skewered. I would suggest Jack King in L.A. for celebrity endorsement deals he knows how to structure deals and is consistently honest. Get the Celebrity long term at an agreed price after you test response. Remember the AIDA formula for qualified lead generation. I go into more detail about this in my column under Brad Richdale scam.

                            written by Brad Richdale copyright 2011 all rights reserved
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