How Does Phototherapy and PBM Work On The Human Body by Brad Richdale

• Increase RNA and DNA synthesis. This helps damaged cells to be replaced more promptly.
• Light therapy has been shown to increase vascular circulation by increasing the formation of new capillaries, which are additional blood vessels that replace damaged ones. New capillaries speed up the healing process by supplying additional oxygen and nutrients needed for healing.
• Increase lymphatic system activity. Edema, which is the swelling or natural splinting process of the body, has two basic components. The first is a liquid part which can be evacuated by the blood system and the second is comprised of the proteins which have to be evacuated by the lymphatic system. Research has shown that the lymph vessel diameter and the flow of the lymph system can be doubled with the use of light therapy. The venous diameter and the arterial diameters can also be increased. This means that both parts of edema (liquid and protein) can be evacuated at a much faster rate to relieve swelling.

• Stimulate the release of adenosine triphosphate (ATP). ATP is the major carrier of energy to all cells. Increases in ATP allow cells to readily accept nutrients and expel waste products faster by increasing the energy level in the cell. All food turns into ATP before it is utilized by the cells. ATP provides the chemical energy that drives the chemical reaction of the cell.
• Reduce the excitability of nerve tissue. The photons of light energy enter the body as negative ions. This requires the body to send positive ions, calcium among others, to flow to the area being treated. These ions assist in regulating the nerves, thereby relieving pain.
• Stimulate fibroblastic activity which aids in the repair process. Fibroblasts are present in connective tissue and are capable of forming collagen fibers.
• Increase phagocytes, which is the process of scavenging for and ingesting dead or degenerated cells by the phagocyte cells. This is an important part of the infection control process. The healing process depends upon the Destruction of infection and cellular clean up.
• Induce a thermal like effect in the tissue. The light raises the temperature of the cells although there is no heat produced from the diodes themselves.
• Stimulate tissue granulation and connective tissue projections, which are part of the healing process of wounds, ulcers or inflamed tissue. Stimulate acetylcholine release. Acetylcholine causes cardiac inhibition, vasodilatation, gastrointestinal peristalsis and other parasympathetic effects.

                   written by Brad Richdale copyright 2011 all rights reserved

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THE INS AND OUTS OF ESTATE PLANNING TRUSTS by BRAD RICHDALE

1.  By avoiding the probate process, the trust agreement won’t become public record and therefore will protect your property and the beneficiaries after you pass away.

A revocable living trust follows three different phases of the individual’s life: while the trustmaker is alive, if the trustmaker becomes mentally incapacitated and after the trustmaker dies. I go into more detail about this on Brad Richdale scam in last month's column.

Phase One: The Trustmaker Is Alive and Well

While the trustmaker is alive and well, the trust agreement allows for specific provisions that the individual must manage, invest in and spend the assets for his or her own benefit. Throughout the person’s life, he or she will go on as usual regarding the assets that have been funded into the trust and the trustmaker will sign as a “trustee” instead of as an individual. The trustmaker will also have to file different tax forms.

Phase Two: The Trustmaker Becomes Mentally Incapacitated

The trust will specify what should happen if the trustmaker becomes mentally incapacitated. If the trustmaker is no longer able to act as the trustee due to mental illness, the agreement will name a successor “Disability Trustee” that will handle the management and investment of the trust funds. The Disability Trustee will then be able to follow through with the trustmaker’s finances and pay the bills.

Phase Three: The Trustmaker Dies

When the trustmaker dies, the “Successor Trustee” will take hold of the trust and pay any of the trustmaker’s final bills or debts. The agreement will also contain instructions about who will get the balance of the trust funds and they will be distributed accordingly.

How and When To Fund A Revocable Living Trust

A revocable living trust can be opened at any time and you’d be surprised to know that you don’t need to put anything into it when you set it up. Some individuals will put a small amount of money into the trust initially, which is known as an “unfunded” trust. These are intended to be used in the future, in case of disability or during old age. Although the trust is empty, you can add to it when you want and still benefit from not having your property bound to a trust. Those looking for an alternative to a future guardianship also use unfunded trusts.

Irrevocable Trusts

An irrevocable trust is designed so it can’t be changed, amended or revoked. Once the trust has been established, the written terms of the agreement are set in stone and can’t be changed for any reason. There are two types of irrevocable trusts.

A living irrevocable trust, also called an Inter Vivos irrevocable trust, is created and funded by a living trustmaker. Some examples include lifetime gifting trusts like a Qualified Personal Residence trust, irrevocable life insurance trusts and lifetime charitable trusts. The other type is called a testamentary irrevocable trust and is created and funded after someone’s death and no living person has the legal authority to change the terms of the trust.

Irrevocable trusts can take on a variety of different forms and are ideal for estate planning goals. For example, an irrevocable life insurance trust is used to remove the value of property from a person’s estate so the property isn’t taxed when the person passes away. Therefore, if the beneficiary doesn’t own the assets, they can’t be taxed when the person dies.

                                                  written by Brad Richdale  copyright 2010 all rights reserved
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Using Personalities Like Michael Phelps, Ryan Lochte, Nic Cage By Brad Richdale

Personalities that are recognizable like Michael Phelps, Ryan Lochte (now has surpassed Phelps as the Best Swimmer in the World) and Nic Cage can change the response to any medical device lead generation. When you use a personality you immediately accomplish the first portion of the Attention, Interest, Desire, and Action format (AIDA for short) for direct response lead generation.

I mention Nic Cage one because I love some of the performances Nic has given and too; William Shatner has made a fortune doing Priceline ads.

Nic could take huge device companies and rocket lead generation for direct sales calls globally as he is a global movie star.

Ryan Lochte and Michael Phelps could change medical devices or sales of vanity products built by medical device manufacturers targeting the 25-45 demo, especially with London 2012 coming up.

When you use personalities that have tons of TV or film exposure you grab the audience by the throat.  The downside is you can make the personality so big that if you don't lock in a "test shoot" price and a "roll out" price you can get skewered. I would suggest Jack King in L.A. for celebrity endorsement deals he knows how to structure deals and is consistently honest. Get the Celebrity long term at an agreed price after you test response. Remember the AIDA formula for qualified lead generation. I go into more detail about this in my column under Brad Richdale scam.

                            written by Brad Richdale copyright 2011 all rights reserved
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