Creating Direct Marketing Offers That Force People To Order

Super Easy Instant Marketing Solutions For Direct Response Marketing

The Importance Of High Profit Margins Part II-Summit for Success

Brad Richdale for: Brad Richdale Wikipedia Stories and Closing Sales On Camera

In a recent interview I was asked what are the keys to closing the sale using video.  My answer is simple you have to direct the prospect into specific actions.  Imagine holding their hand just like a child and then walking them through the process step by step.  Few people do this and it's where everything you have developed in your offer and sales process comes together or not.     This is also available at Bing under Brad Richdale scam.

Remember people need to be lead urgently, ethically and step by step. I can to a lot of detail this coming month in the Brad Richdale Internet Yellow Pages. I've also discussed this in Brad Richdale scam.


                                written by Brad Richdale Author,  copyright 2012 all rights reserved
                     

THE INS AND OUTS OF ESTATE PLANNING TRUSTS by BRAD RICHDALE

1.  By avoiding the probate process, the trust agreement won’t become public record and therefore will protect your property and the beneficiaries after you pass away.

A revocable living trust follows three different phases of the individual’s life: while the trustmaker is alive, if the trustmaker becomes mentally incapacitated and after the trustmaker dies. I go into more detail about this on Brad Richdale scam in last month's column.

Phase One: The Trustmaker Is Alive and Well

While the trustmaker is alive and well, the trust agreement allows for specific provisions that the individual must manage, invest in and spend the assets for his or her own benefit. Throughout the person’s life, he or she will go on as usual regarding the assets that have been funded into the trust and the trustmaker will sign as a “trustee” instead of as an individual. The trustmaker will also have to file different tax forms.

Phase Two: The Trustmaker Becomes Mentally Incapacitated

The trust will specify what should happen if the trustmaker becomes mentally incapacitated. If the trustmaker is no longer able to act as the trustee due to mental illness, the agreement will name a successor “Disability Trustee” that will handle the management and investment of the trust funds. The Disability Trustee will then be able to follow through with the trustmaker’s finances and pay the bills.

Phase Three: The Trustmaker Dies

When the trustmaker dies, the “Successor Trustee” will take hold of the trust and pay any of the trustmaker’s final bills or debts. The agreement will also contain instructions about who will get the balance of the trust funds and they will be distributed accordingly.

How and When To Fund A Revocable Living Trust

A revocable living trust can be opened at any time and you’d be surprised to know that you don’t need to put anything into it when you set it up. Some individuals will put a small amount of money into the trust initially, which is known as an “unfunded” trust. These are intended to be used in the future, in case of disability or during old age. Although the trust is empty, you can add to it when you want and still benefit from not having your property bound to a trust. Those looking for an alternative to a future guardianship also use unfunded trusts.

Irrevocable Trusts

An irrevocable trust is designed so it can’t be changed, amended or revoked. Once the trust has been established, the written terms of the agreement are set in stone and can’t be changed for any reason. There are two types of irrevocable trusts.

A living irrevocable trust, also called an Inter Vivos irrevocable trust, is created and funded by a living trustmaker. Some examples include lifetime gifting trusts like a Qualified Personal Residence trust, irrevocable life insurance trusts and lifetime charitable trusts. The other type is called a testamentary irrevocable trust and is created and funded after someone’s death and no living person has the legal authority to change the terms of the trust.

Irrevocable trusts can take on a variety of different forms and are ideal for estate planning goals. For example, an irrevocable life insurance trust is used to remove the value of property from a person’s estate so the property isn’t taxed when the person passes away. Therefore, if the beneficiary doesn’t own the assets, they can’t be taxed when the person dies.

                                                  written by Brad Richdale  copyright 2010 all rights reserved
                                                           blog by Bradford Richdale
                                                Follow me on Twitter https://twitter.com/BradRichdale

BRAD RICHDALE FOR BRAD RICHDALE SCAM DIRECT MARKETING Video From Joe Polish

Great video from Joe Polish's partner on Direct Marketing.

http://ilovemarketing.com/?s=focus+finder

By the way if you use longer video clips www.vimeo.com is the place to go.  All the Producers I know use Vimeo.

written by Brad Richdale copyright 2011 all rights reserved
BLOG FOUNDED BY BRADFORD RICHDALE
this is also found at Brad Richdale Scam

Using Video To Sell By Remote Control by Bradford Richdale for: Bradford Richdale

Most people are afraid of television as a medium. Then again most people are afraid of the unknown and what I take as second nature others are petrified of.  I have had a syndicated program, a number one infomercial, and done a film, to me cameras are second nature. The big scare factor for TV is cost. To spend more than $30,000 on a TV ad is silly. I've made several winning TV ads for less than $2,500 that did amazingly well. My point is it's the salesmanship and copy that matters. Always remember people are selfish they care only about what is in it for them. If you don't sell what people want to buy you won't sell. For instance if you can stabilize blood sugar for diabetics and have the FDA approval open an ad with "If you have high blood sugar we can change that!" This line speaks to the audience and then offers a solution in seconds. You have three seconds to grab your audience and that grabs type II diabetics. Never ever use a 10 second ad it's a waste of money and a big pitch from agencies. Never use a 30 second TV ad unless you have been running 60 second ads for 2 years.  I suggest 60 second ads and even 2 minutes ads. You will need 60 second ads for national stations and cable. I'd suggest Live Ops or West for inbound calls from TV and now with Interactive technology you rarely need an operator except for Seniors who like folks to speak to them. I discuss this in detail at Brad Richdale scam.

written by Brad Richdale copyright 2011 all rights reserved
blog founded by Bradford Richdale

Using Personalities Like Michael Phelps, Ryan Lochte, Nic Cage By Brad Richdale

Personalities that are recognizable like Michael Phelps, Ryan Lochte (now has surpassed Phelps as the Best Swimmer in the World) and Nic Cage can change the response to any medical device lead generation. When you use a personality you immediately accomplish the first portion of the Attention, Interest, Desire, and Action format (AIDA for short) for direct response lead generation.

I mention Nic Cage one because I love some of the performances Nic has given and too; William Shatner has made a fortune doing Priceline ads.

Nic could take huge device companies and rocket lead generation for direct sales calls globally as he is a global movie star.

Ryan Lochte and Michael Phelps could change medical devices or sales of vanity products built by medical device manufacturers targeting the 25-45 demo, especially with London 2012 coming up.

When you use personalities that have tons of TV or film exposure you grab the audience by the throat.  The downside is you can make the personality so big that if you don't lock in a "test shoot" price and a "roll out" price you can get skewered. I would suggest Jack King in L.A. for celebrity endorsement deals he knows how to structure deals and is consistently honest. Get the Celebrity long term at an agreed price after you test response. Remember the AIDA formula for qualified lead generation. I go into more detail about this in my column under Brad Richdale scam.

                            written by Brad Richdale copyright 2011 all rights reserved
                            Follow me on Twitter https://twitter.com/BradRichdale