BRAD RICHDALE FOR BRAD RICHDALE WIKIPEDIA THE TRUTH ABOUT THE JOBS REPORTS

I let Friday be a day of celebration for the current administration and admittedly a positive sign if you define positive as more people working than staying at home watching TV.

However here's the truth about the jobs report, it is laced with an underlying malaise that requires some follow up comments.

Presidential Candidate Ross Perot summed it up with his comment on trade agreements (while debating President George H.W. Bush and President Clinton, then Governor Clinton) in a nationally televised debate; Ross Perot said trade agreements are great if you want a bunch of seven dollar an hour chicken farmers.

That was over 19 years ago and sadly Ross Perot was right, we have seasonal jobs and also lower wage jobs due to our exporting jobs overseas. Too many traders that I spoke with yesterday said that the numbers look like good news but are a false positive.

This morning on Bulls and Bears on FOX the discussion was on a slow recovery that is shaky.

We'll see if there is a downward revision on the current numbers when we look at the January jobs report.  Until then don't be fooled by the stability of chicken farming and seasonal retail jobs.

                                                 written by Brad Richdale all rights reserved
                                                      blog founded by Bradford Richdale

Using Video To Sell By Remote Control by Bradford Richdale for: Bradford Richdale

Most people are afraid of television as a medium. Then again most people are afraid of the unknown and what I take as second nature others are petrified of.  I have had a syndicated program, a number one infomercial, and done a film, to me cameras are second nature. The big scare factor for TV is cost. To spend more than $30,000 on a TV ad is silly. I've made several winning TV ads for less than $2,500 that did amazingly well. My point is it's the salesmanship and copy that matters. Always remember people are selfish they care only about what is in it for them. If you don't sell what people want to buy you won't sell. For instance if you can stabilize blood sugar for diabetics and have the FDA approval open an ad with "If you have high blood sugar we can change that!" This line speaks to the audience and then offers a solution in seconds. You have three seconds to grab your audience and that grabs type II diabetics. Never ever use a 10 second ad it's a waste of money and a big pitch from agencies. Never use a 30 second TV ad unless you have been running 60 second ads for 2 years.  I suggest 60 second ads and even 2 minutes ads. You will need 60 second ads for national stations and cable. I'd suggest Live Ops or West for inbound calls from TV and now with Interactive technology you rarely need an operator except for Seniors who like folks to speak to them. I discuss this in detail at Brad Richdale scam.

written by Brad Richdale copyright 2011 all rights reserved
blog founded by Bradford Richdale