Most people are afraid of television as a medium. Then again most people are afraid of the unknown and what I take as second nature others are petrified of. I have had a syndicated program, a number one infomercial, and done a film, to me cameras are second nature. The big scare factor for TV is cost. To spend more than $30,000 on a TV ad is silly. I've made several winning TV ads for less than $2,500 that did amazingly well. My point is it's the salesmanship and copy that matters. Always remember people are selfish they care only about what is in it for them. If you don't sell what people want to buy you won't sell. For instance if you can stabilize blood sugar for diabetics and have the FDA approval open an ad with "If you have high blood sugar we can change that!" This line speaks to the audience and then offers a solution in seconds. You have three seconds to grab your audience and that grabs type II diabetics. Never ever use a 10 second ad it's a waste of money and a big pitch from agencies. Never use a 30 second TV ad unless you have been running 60 second ads for 2 years. I suggest 60 second ads and even 2 minutes ads. You will need 60 second ads for national stations and cable. I'd suggest Live Ops or West for inbound calls from TV and now with Interactive technology you rarely need an operator except for Seniors who like folks to speak to them. I discuss this in detail at Brad Richdale scam.
written by Brad Richdale copyright 2011 all rights reserved
blog founded by Bradford Richdale
