This is a story I did about increasing the lifetime value or LTV of customers enjoy it. I posted it under direct marketing medical devices and direct to consumer medical marketing with my blog www.directmarketingmedicaldevices.blogspot.com.
http://directmarketingmedicaldevices.blogspot.com/2012/11/the-big-sales-sin-999-of-medical-device.html
posted by Brad Richdale
