Increase The Value Of Your Data Base by 200, 400 even 800percent

This is a story I did about increasing the lifetime value or LTV of customers enjoy it. I posted it under direct marketing medical devices and direct to consumer medical marketing with my blog www.directmarketingmedicaldevices.blogspot.com.

http://directmarketingmedicaldevices.blogspot.com/2012/11/the-big-sales-sin-999-of-medical-device.html

             posted by Brad Richdale

Go Ahead...See For Yourself BY BRAD RICHDALE BOOK

Often corporate officers hire focus groups to analyze their businesses along with their sales and marketing.  While focus groups can give you a different perspective they can also give you a false read on your business. Consider this fact, focus groups aren’t customers there are people profiled to give you information.  None of them voted with their wallet.

The best read is to call your customers directly and don’t delegate it unless you have someone read a waiver to your customers like “this call may be recorded” and then listen to every call yourself.

I suggest calling yourself, you’ll ask the right questions especially when you are on the phone with your customer and you will be able to steer the conversation into the areas that you are most concerned about.  These could include customer service, order fulfillment, warranty service, promises made versus promises kept, and the attitude of each person in your company that your customer has come in contact with and your customers’ overall opinion of your company.

The other over the top idea is to buy from your company just like a normal customer.  You might want to use your spouse, or significant others credit card so your employees or outside contractors don’t recognize your name. In the process you will see the real truth behind what is going on inside your company and it may shock you.

Employees or outside vendors tell you what you want to hear not necessarily the truth.  Often vendors or employees are clueless to what really goes on as they are often getting filtered information from others in the food chain.

If you want the truth you have to be willing to dig, if you are you will probably be stunned when you find out the truth. Never trust others in business to tell you the truth get your shovel out and dig, you’ll be glad you did you got your shovel in the dirt.  Once you probe, process and get the true answers make the appropriate adjustments as soon as possible.

written by Brad Richdale copyright 2011 all rights reserved
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